Quick answers about what Esek is, how it works, what it costs, and how partners work with us. Can't find what you need? Message us on WhatsApp from any page on esek.io, or email info@esek.io.
Guides and resources
Step-by-step setup instructions and explanations, available without signing in.
About Esek
What is Esek?
Esek is the AI secretary and operations stack for businesses that live in WhatsApp. It turns your existing WhatsApp Business number into a full operations stack: phone call answering, lead qualification, booking, payments, and a shared team inbox, all without making customers leave the chat.
Who is Esek for?
Two main groups:
- Service businesses that sell time: event venues, clinics and aesthetics, contractors, real estate, consultants, photographers, studios.
- Independent businesses and retail selling products or services via chat: boutique brands, clinics, studios, and local shops that take orders, answer questions, and manage customer conversations.
If you offer both services and products, one Esek workspace handles calls, bookings, and product orders on the same number.
Do I need a website?
No. Esek replaces the parts of a website most small businesses actually need: catalog, checkout, booking, and customer comms. If you already have a site, Esek can sit alongside it.
What languages does Esek support?
The product UI ships in English, Hebrew, Arabic, Spanish, and Portuguese, with full right-to-left layout for Hebrew and Arabic. Customer-facing messaging is whatever language you write in.
Getting started
How long does setup take?
Most workspaces are live within minutes. Meta verification runs in the background and can take up to two weeks, but it does not hold up your activity: you can answer customers from day one. Onboarding is concierge-style: we handle Meta verification, import your catalog, configure your AI assistant, and walk your team through the inbox.
Do I have to change my WhatsApp number?
No. Esek runs on your existing WhatsApp Business number through the official WhatsApp Business Platform, so there is no porting and no second number for customers to learn.
Is concierge setup included?
Yes, with every subscription, at no extra fee. We connect your number, submit your message templates and set up your first playbook, with a call if you want one. Booking that call needs a payment method on file, and nothing is charged for adding one.
Is there a free trial?
No. The Free plan includes Esek Secretary capabilities on WhatsApp, Instagram, Messenger and incoming calls, with lower weekly quotas and no subscription. Paid plans charge immediately and include higher quotas and human support. Phone number rental and usage beyond the allowance are billed separately.
Plans and billing
Which plan fits me?
- Esek Secretary: customer messaging, appointments, payments, follow-ups and customer retention. {soloConversations} customers by message per week.
- Esek Sales & Marketing: WhatsApp campaigns, managed ads and automated outbound sales, with the AI secretary included. {studioConversations} customers by message per week.
Is there a free plan?
Free includes 10 customers by message and 10 incoming call minutes each week, one staff login and self-service setup. Connect WhatsApp, Instagram, Messenger and incoming calls. No credit card is needed.
What happens when the weekly allowance runs out?
You can top up your balance and pay for additional usage without a subscription. When the messaging allowance and balance are exhausted, new customer messages go to your inbox for you to answer. Allowances reset every Monday in the business timezone, without rollover.
Do I need a credit card?
Free does not require a credit card. Add a payment method when subscribing or buying credit.
What does a subscription add?
A larger weekly allowance, guided setup and human support. Sales & Marketing also includes WhatsApp campaigns, managed ads and outgoing sales calls.
Monthly or annual?
Both. Annual is billed upfront at 10 months of the monthly price.
How is messaging counted?
Per customer per day, however many messages. All messages with the same customer within 24 hours count once. The subscription includes a weekly allowance, then a flat charge per customer per day from the business balance.
What is business balance?
Business balance pays for messaging beyond the included allowance, customer telephone overage, image generation and applicable campaign charges. There are no messaging packs. Meta delivery and advertising spend are separate charges.
How do I cancel?
From your account, or by emailing us. Cancellation takes effect at the end of the period you've already paid for.
What's the refund policy?
- 14-day money-back guarantee on your first paid subscription, no questions asked.
- 48-hour grace period on automatic renewals if a charge surprised you.
- No prorated refunds for unused time inside a billing period you've already paid for.
Full policy: Refund Policy.
WhatsApp, Meta, and compliance
Is this an official WhatsApp product?
Esek is built on the official WhatsApp Business Platform (the Meta API). Your account, conversations, and templates sit inside Meta's infrastructure.
Will I get flagged or banned?
Not if you follow Meta's rules: get proper opt-in, honor opt-outs, don't spam, respect template categories. Esek's AI is built around these rules so the defaults keep you compliant.
Meta is changing its pricing on October 1, 2026. What does that mean for me?
Two things Meta used to give away become billable. Every non-template reply you send inside the 24-hour customer service window (what Meta calls a service message) starts costing money, and so do utility templates sent in response to a customer inside that window. Separately, replies produced by Meta's own Business Agent have been billed per token since August 1, 2026.
We built a free calculator that shows what your bill looks like today and what it looks like on October 2, using Meta's official Israel rate card: the October 1 pricing calculator. No signup.
One deadline worth acting on now: if there is no payment method on file for your WhatsApp Business Account by September 30, 2026, Meta stops delivering your service messages on October 1. That is an outage, not a price rise. You would not be able to reply to your own customers.
Does Esek's AI count as Meta's Business Agent?
No. Meta treats any non-template message not powered by its own Business Agent as an ordinary service message. Esek's AI is a third-party solution, so its replies are billed at Israel's standard service rate rather than Meta's per-token Business Agent rate, which is a global flat rate and works out considerably higher in a low-cost market like Israel. The calculator shows the difference side by side.
Do you store my customers' messages?
We store conversation history so your team and AI can do their jobs (continuity, search, reporting). We don't sell or share customer data. See Privacy and Data Deletion.
Where is data hosted?
On Google Cloud, in the US. Encrypted in transit and at rest.
Features
What can the AI actually do?
- Qualify inbound leads: collect budget, scope, photos, and timing before a human picks up.
- Answer routine questions from your catalog and FAQs.
- Suggest replies the human can edit and send (copilot mode), or run on its own (active mode). You choose per workspace.
- Answer phone calls with the AI secretary when you cannot pick up.
Can I take payments inside WhatsApp?
Yes. Esek supports all major Israeli payment providers, including Cardcom, Grow, Tranzilla, PayMe and others, through direct integrations or existing hosted payment-page links. Send customers links in WhatsApp for booking deposits or order payments. We help you connect the provider you already use. Automatic payment confirmation depends on the connection; existing payment-page links require manual confirmation.
Booking and calendar?
The AI offers slots, takes deposits, and writes the booking into your Esek calendar. Reschedules and cancellations happen in chat.
Phone calls?
Forward unanswered calls from your existing business line to Esek. Your phone rings first, and if you are busy, the AI secretary answers, qualifies the customer, books appointments, and sends you a summary in WhatsApp.
Reviews?
At 48 hours after fulfillment, the AI nudges happy customers to Google, Instagram, Tripadvisor, or your custom form.
Team inbox?
Shared inbox with assignment, internal notes, and read receipts. The AI keeps drafting; humans decide what to send.
Integrations?
Import a catalog from CSV, including Shopify and WooCommerce exports.
Partners
Do you have a partner program?
Yes. We work with agencies, consultants, and integrators who bring WhatsApp-first businesses onto Esek and help them get the most out of it. Reach out at partners@esek.io.
How does it pay?
Recurring revenue share, not a one-time bounty. As long as a merchant you brought in stays a paying customer (and you stay an active partner), you earn a share of their subscription. Paid monthly, on revenue that's cleared the 14-day refund window.
We chose recurring over one-time on purpose: partners do real onboarding work, and we'd rather pay you to keep merchants successful than just to sign them up.
What's expected of a partner?
- Bring in merchants who are a genuine fit (WhatsApp-first service or product businesses).
- Help them through onboarding: Meta verification, AI configuration, first-week wins. We back you up.
- Stay reachable for the merchants you brought in. If you go dormant, rev-share pauses; the merchant stays on Esek.
Who owns the merchant relationship?
The merchant signs Esek's Terms of Service directly and is billed by Esek. Commercially, you're their trusted advisor and first call; operationally, our support team is always available.
Can I rebrand Esek as my own product (white-label)?
Not today. We'd rather get the referral program right first. If you have a specific case, email partners@esek.io and we'll talk.
How is a referral attributed to me?
Through a tracked link or an explicit intro at signup. Attribution holds for a window (typically 30 to 60 days from first contact) to cover the signup cycle. Specifics are in the partner agreement.
What about technical integrations?
Partners building deeper integrations get API access, webhook delivery, and a direct line to our engineering team.
Still have questions?
- General: info@esek.io
- Billing & refunds: legal@esek.io
- Partners: partners@esek.io
- Or message us on WhatsApp from any page on esek.io.