Pricing

Esek is free. You pay only for what it does.

Every call and message answered, day and night, for less than a receptionist.

A full-time receptionist costs about 10,400 ₪ a month, for 42 hours a week.

Esek

Answering calls Cold calls WhatsApp Instagram Messenger Managed ads

Calls, messages, bookings, customer records, campaigns and ads in one workspace.

Free

Start free

Included

Answers your calls with AI, day and night
Answers WhatsApp, Instagram and Messenger
Bookings, orders and payment links
Reminders, follow-ups and a file for every customer
AI cold-calling at scale
WhatsApp marketing campaigns
Managed ads
Lead tracking and automatic follow-up

Sales calls require at least 100 ₪ in available credit and acceptance of the automated-dialing and do-not-call rules for your market.

Free every week, for everyone

10 message conversations

10 AI secretary call minutes

AI phone line

Pay per use, from your balance

Messages

0.99 ₪

per conversation with one customer per day, unlimited messages

Call minutes

Minutes this month	Per minute
1-500	0.99 ₪
501+	0.79 ₪

Each minute is priced by how many you have used this month, all calls together. Counted by the second. You pay only for answered calls.

Monthly, from your balance

An extra staff login (one is included)27.90 ₪ / month

No spare number? Any spare mobile line works, and connecting one costs nothing. See which lines work.

Managed ads

An ad campaign for 7 days, made and run by our team. Paid once from your balance. The ad budget is paid to Meta separately.

~~Regular price 439 ₪~~ Now 179 ₪

Request a campaign

Top up your balance

34.90 ₪ Balance 34.90 ₪
+10% bonus 179.90 ₪ Balance 197.90 ₪
+15% bonus 899.90 ₪ Balance 1034.90 ₪

Prices in ₪ (ILS)

24/7 automated help in the app.

WhatsApp templates, per message sent

Template	Your Meta accountMeta bills you separately	Esek's Meta accountMeta's charge included
Promotional messages	…	…
Service messages	…	…
Verification codes	…	…

Charged from the business balance. When it runs out, template messages stop until you top up.

SMS to a customer: … per segment, 70 characters in Hebrew or Arabic, 160 in English. Charged from the same balance.

How does this compare with hiring a receptionist or other AI services? See the cost comparison.

AI secretary pricing: free to start, pay only for usage

Is there a monthly fee?

No. Esek and the AI phone line are free. The only monthly item is extra staff users, if you add them, paid from your balance.

Do I need a credit card to start?

No. You add a payment method when you top up your balance, which pays for usage beyond the free weekly allowance.

How are call minutes charged?

Minutes beyond the free weekly allowance are charged per minute from your balance, and the price per minute drops automatically after 500 minutes in a month.

How are messages charged?

Per customer per day, however many messages. All messages with the same customer within 24 hours count once.