Estimated monthly total
…- Messages
- …
- Incoming minutes
- …
- Outgoing minutes
- …
- Free allowance used per month: conversations / incoming minutes / outgoing minutes
- …
Usage cost guide
What will Esek usage cost my business?
Esek is free. You pay only for usage, from a prepaid balance. Unit prices are the same for every business; the number of customers and the length of calls change the total.
These are illustrative scenarios, not measured customer averages or guaranteed bills. Replace the assumptions with your own expected activity.
Monthly examples by business type
Each row takes one week of activity and projects it over a month (× 52 ÷ 12). Calls mean connected calls. Select an example to adjust it below.
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| Business and playbook | Weekly activity | Estimated monthly total |
|---|---|---|
| AppointmentsSalons, beauty, clinics, therapists, fitness, tutors and pet careBookings, changes and customer retention | 46 customers by message 9 incoming calls × 3 min 0 outgoing calls × 3 min | … |
| Local servicesCleaning, repairs, garages and home servicesUnderstand the request and arrange a visit | 35 customers by message 12 incoming calls × 4 min 0 outgoing calls × 3 min | … |
| Orders and reservationsShops, ecommerce, florists, restaurants, bakeries and cateringProduct questions, orders and reservation changes | 92 customers by message 14 incoming calls × 2 min 0 outgoing calls × 3 min | … |
| Project enquiriesEvents, photographers, wedding planners, architects and contractorsGather requirements, qualify enquiries and follow up | 42 customers by message 9 incoming calls × 5 min 5 outgoing calls × 3 min | … |
| Consultations and leadsReal estate, insurance, lawyers, accountants, agencies and nonprofitsQualify enquiries and schedule a consultation | 58 customers by message 12 incoming calls × 4 min 7 outgoing calls × 3 min | … |
| Sales campaignsB2B, software, SaaS and businesses running outbound campaignsSales calls, follow-ups and demo bookings | 92 customers by message 7 incoming calls × 3 min 46 outgoing calls × 3 min | … |
Adjust your estimate
What counts as usage?
Messages: per conversation with one customer per day, unlimited messages. All messages with the same customer within a fixed 24-hour window count once; a later window counts again. Reminders or customer retention follow-ups can open new windows; count those separately.
Voice: only connected seconds count, never rounded up to whole minutes. Incoming and outgoing minutes are counted and priced separately. Unanswered, busy, failed and detected voicemail outgoing calls are not charged.
How the estimate is calculated
Weekly activity × 52 ÷ 12 gives the monthly volume, and the weekly free allowance × 52 ÷ 12 gives the monthly free amount, separately for each unit. Messaging: customers by message beyond the free amount × the price per customer per day. Call minutes: incoming and outgoing are priced separately by monthly volume. Each minute is priced by the bracket its position in the month falls in, free minutes included, like tax brackets. Free minutes are assumed to come first. Unused free messaging never offsets minutes.
The free allowance renews every week in the business timezone, without rollover. Minute brackets restart each calendar month.
What is outside this estimate?
Monthly items: the AI phone line and extra staff seats. WhatsApp template fees per message sent, Meta message delivery charges, advertising spend and marketing platform fees. The estimate is a budget for usage, not a promise of bookings, sales or cost per acquired customer.
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